Search Giant Baidu Unveils Blockchain Stock Photo Platform

Baidu, China’s web research giant, has released a blockchain-dependent inventory picture company in bid to shield image intellectual property in China.

The company, named Totem, went on-line Wednesday and works by using a blockchain to timestamp submissions of every single original photograph from a person with a genuine-title identification and retailer details related with the images on a distributed network.

With Baidu’s present capability in web details scraping and artificial intelligence, the system suggests that, by evaluating images that are circulated above the web with details saved in a traceable blockchain, it would be equipped to substantiate allegations of intellectual property infringement.

At the moment, according to the new site, a number of conventional inventory picture expert services have also moved onto the system, like noteworthy expert services such as Visible China Team, a local spouse of the inventory picture giant Getty Photos.

Though it remains unclear whether the system is remaining built on a public blockchain or a non-public one, it marks but yet another work by Baidu, typically regarded the “Chinese Google,” in its thrust for blockchain adoption.

The new launch comes just months right after the business released its blockchain-as-a-company system in January, pursuing which it released a CryptoKitties knock-off dubbed Laici Go, as documented by CoinDesk.

This isn’t really the 1st time that an founded technological innovation business has looked to blockchain to fix the intellectual property difficulty for digital media property.

Kodak, the noted U.S. imaging technological innovation business, manufactured headlines in modern months by saying it would difficulty its personal cryptocurrency above a blockchain that would underpin the exclusive property legal rights of photograph possession.

Baidu image by using Shutterstock

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